eBay is an extremely busy market that has 1000s of products to offer to its buyers. Buyers are also smart, before landing on your page they come across tons of pages comparing one another. The product description written will be the ultimate u-turn where your will either switch over or shall decide to stay.
Buyers buy product after a thorough scan of the seller on the basis of after sale service, usefulness of product, shipping, delivery & last of all the “Product cost”. Above all the buyer arrives on the decision to buy the product is influenced by the brief info of the product. This particular thing decides whether the product is useful or not for him or her.
While reading the description of your product if the buyer clicks for more info then the first stage is accomplished. You need to be more accurate in the second check point of your because you can’t afford to lose them now.
Read the “What & What Not” for writing a “Product Description” on your eBay auction template.
Product Description - What to Do?
Keep it Short & Simple – Remember no one has enough time to read so don’t write long stories of your product, buyer will get bored & run away. Write only key facts, use bullet points to describe instead of long paragraphs. Use plain backgrounds with black text, it adds simplicity to the look.
Write only Key Points – Just show your buyers what you are selling with its shipping, delivery & pay off conditions. That’s all. Be specific about what is in the deal and that is exactly what you are offering.
Images – They speak more than words & every potential eBay seller uses HD images to grab more attention of the buyer. Put large & high quality image to convince the buyer, but must be original and not copied or borrowed from others. These acts are enough to turn down any buyer.
Technical Specifications – Products with model numbers & other short technical details helps buyer to locate their exact search. It also ensures the genuineness of product & that you are an honest seller. If possible post a link of the manufacturer’s site that has more detailed info of the product.
Friendly Approach – Communicate with the buyer if they have any question regarding your product. Stay connected & increases the chance of selling more. Welcome their questions, queries & suggestions. A short friendly line will restore the buyer’s confidence in you.
Product Description – What Not to Do?
Noisy Themes – Avoid adding more noise to an already loud place. Fancy backgrounds, dark colors, extra large & stylish fonts in description area want work anymore. It will only add deteriorating effects and nothing else.
Image accuracy – It is good to use Photoshop & other tools to best represent the image. But many times over editing the images contradict the descriptions. Buyer is intelligent enough to sense the contrast between the image & description. Don’t mention what is not in the image & vice versa. This will encourage buyer o find other dissimilarities.
Irrelevant Product Details – many times small mistakes comes with heavy loss. Say for example you are a TV supplier and mentioned “40 inch” display for an LED to in the image and “42 inch” in the product description will become enough to flag your product red by the buyer. Be careful.
Shipping & Delivery Info – Promise only when you have sufficient resources to fulfill them. Many sellers give 24 hrs. shipping & delivery conditions only to lure buyers and finally ends up closing the store very soon. Avoid such disastrous dispatch details on product description.
Short & to the point product description mentioned on your eBay auction template is more sincere than copy pasted long false descriptions.
If you still have any doubts regarding product descriptions, contact us for more details. Our experts can provide best solution to your queries.
Buyers buy product after a thorough scan of the seller on the basis of after sale service, usefulness of product, shipping, delivery & last of all the “Product cost”. Above all the buyer arrives on the decision to buy the product is influenced by the brief info of the product. This particular thing decides whether the product is useful or not for him or her.
While reading the description of your product if the buyer clicks for more info then the first stage is accomplished. You need to be more accurate in the second check point of your because you can’t afford to lose them now.
Read the “What & What Not” for writing a “Product Description” on your eBay auction template.
Product Description - What to Do?
Keep it Short & Simple – Remember no one has enough time to read so don’t write long stories of your product, buyer will get bored & run away. Write only key facts, use bullet points to describe instead of long paragraphs. Use plain backgrounds with black text, it adds simplicity to the look.
Write only Key Points – Just show your buyers what you are selling with its shipping, delivery & pay off conditions. That’s all. Be specific about what is in the deal and that is exactly what you are offering.
Images – They speak more than words & every potential eBay seller uses HD images to grab more attention of the buyer. Put large & high quality image to convince the buyer, but must be original and not copied or borrowed from others. These acts are enough to turn down any buyer.
Technical Specifications – Products with model numbers & other short technical details helps buyer to locate their exact search. It also ensures the genuineness of product & that you are an honest seller. If possible post a link of the manufacturer’s site that has more detailed info of the product.
Friendly Approach – Communicate with the buyer if they have any question regarding your product. Stay connected & increases the chance of selling more. Welcome their questions, queries & suggestions. A short friendly line will restore the buyer’s confidence in you.
Product Description – What Not to Do?
Noisy Themes – Avoid adding more noise to an already loud place. Fancy backgrounds, dark colors, extra large & stylish fonts in description area want work anymore. It will only add deteriorating effects and nothing else.
Image accuracy – It is good to use Photoshop & other tools to best represent the image. But many times over editing the images contradict the descriptions. Buyer is intelligent enough to sense the contrast between the image & description. Don’t mention what is not in the image & vice versa. This will encourage buyer o find other dissimilarities.
Irrelevant Product Details – many times small mistakes comes with heavy loss. Say for example you are a TV supplier and mentioned “40 inch” display for an LED to in the image and “42 inch” in the product description will become enough to flag your product red by the buyer. Be careful.
Shipping & Delivery Info – Promise only when you have sufficient resources to fulfill them. Many sellers give 24 hrs. shipping & delivery conditions only to lure buyers and finally ends up closing the store very soon. Avoid such disastrous dispatch details on product description.
Short & to the point product description mentioned on your eBay auction template is more sincere than copy pasted long false descriptions.
If you still have any doubts regarding product descriptions, contact us for more details. Our experts can provide best solution to your queries.
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